In today’s digital world, where social media has become an important communication tool, farmers have discovered new ways to increase their visibility and attract customers.
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General strategies and approaches
In general, the agricultural sector uses a variety of marketing strategies, approaches and tools, as the industry itself is very diverse and consists of very different players.
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Marketing in the agricultural business
To simplify, the agro-industrial complex consists of three large groups of participants. The first are agricultural enterprises and farms engaged in crop and livestock production
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