About Us


Empower farmers and ranchers to connect communities through social media platforms.

Why Agvocacy?

The AgChat℠ Foundation is designed to help those who produce food, fuel, fiber and feed tell agriculture’s story from their point of view. The Foundation will educate and equip farmers and ranchers with the skill set needed to effectively engage on Twitter, Facebook, blogs, YouTube, Linkedin and other social media services. It will give them knowledge to unlock new tools to effectively tell their story. Research shows that social media is a growing opportunity for farmers to have a stronger voice in educating people about the business of growing food, fuel, feed and fiber.

The Foundation is built from the highly visible “#AgChat” community on Twitter. This weekly moderated chat has served as an international meeting place where the people of agriculture can discuss difficult issues, tell their farm stories and identify ways to connect with people outside of agriculture. More than 26,000 people from twelve countries have participated in #AgChat since it started in April 2009. And that’s only the beginning.

Farmers are leading a grassroots effort to develop the AgChat℠ Foundation. The organization is designed to connect agriculture in communities beyond Twitter. Four program areas have been identified to maximize agriculture’s opportunity with social media – be sure to see what farmers have to say about why this is important.

Faces of the Foundation

To help you get to know the farmers and others leading the organization, we have short bios here and blog posts will help you get to know them and others supportive of our vision in the near future.

These documents will help you learn more about the AgChat Foundation:

For the twitter conversations hosted on Tuesday nights at 8 pm Eastern, see the #AgChat & #FoodChat FAQs.