Is it possible that you are an advocate for agriculture and you don’t even know it? Yes, yes it is. Just by farming and being visible to consumers, you are representing agriculture.
Think about it. Where is your farm located? Do cars commonly drive by? Probably. Maybe it’s just a few cars a day, maybe you see heavy traffic, but no matter where you are consumers can see you.
These consumers who drive by might be neighbors or they might be folks who are just passing through and have never seen a farm before! Don’t you want to make a good impression? Don’t you want these folks to think, “Man, that is a nice lookin’ farm. I want the milk I drink to come from the cows at that farm.”? If you are anything like me, not only do you want to make a good impression, but you also want these Sunday cruisers to have a positive association with your farm and the food they find at the grocery store.
So, I think an important question is, “What does your farm say about you?”. Do you have junk laying all over the place? Are weeds taking over every corner? Is there are sign in the yard; can people identify who you and your farm family are? I know, I know, you shouldn’t judge a book by its cover, but first impression is everything.
A clean view of the farm and a welcoming farm sign can go a long way. Not only does it show that you are proud of your farm, but it also sends a positive message to the consumer. Lucky for us, my mother-in-law is a master gardener, so things are always in tip-top shape!
When your farm is well cared for on the outside, it likely means that the animals inside are well cared for too. And that, right there, is what I want all consumers to know. Now, I know how it goes. I get it. Farming and caring for the animals always comes first and busting out the weed eater, fixing that broken fence or getting rid of that silage plastic doesn’t always make it to the top of the “to-do” list. But, I really encourage you to go the extra mile when it comes to appearance and welcoming consumers. Be a good AGvocate and show them just how much you care for your land, your animals and your community.
Annaliese Wegner is a dairy farmer from Wisconsin.
You can follow along with her blog, Modern-Day Farm Chick.