In today’s digital world, social media plays an important role in influencing consumers and their choices, including in relation to agricultural products. Due to the rapid dissemination of information and the possibility of interaction, information about agricultural products can influence consumers in many ways.
Raising awareness
Social media allows agricultural producers to promote their brands and products to a wide audience. Through advertising campaigns, posts, and videos, they can draw consumers’ attention to their products and services and increase their awareness of them.
Influence on choice
Information shared on social media can influence consumers’ decisions about choosing agricultural products. Reviews, recommendations, and information about product quality can convince consumers to purchase a particular brand or product.
Promoting transparency
Social media can also help agricultural producers create greater transparency in their relationships with consumers. Posts about growing processes, animal welfare and production practices allow consumers to better understand how their products are made.
Fostering community
Social media brings together consumers and producers of agricultural products in a community where they can share opinions, ideas and experiences. This creates a sense of belonging and mutual support, which fosters relationships between them.
Information about agricultural products shared through social media has a significant impact on consumers. It not only raises awareness and influences their choices, but also promotes transparency in the relationship between producers and consumers. Through active engagement on social media, farmers and ranchers can improve the perception of their products and services, attract new customers, and increase their brand credibility. Thus, the use of social media is becoming an important tool for farmers and ranchers to succeed in today’s digital world.
