Using Instagram to AgVocate for your farm or ranch is easier than you might think. Before you begin posting photos of your farm or ranch there are a few things to consider:
- Make sure your profile is set to public.
- Update your “Bio” in your profile settings to let everyone know a little about you & what your interests are.
- If you have a blog, include your blog URL in “Website” section of your profile to direct people to your blog.
- Select a profile picture. If you have multiple social media platforms (i.e. Twitter, Facebook, etc.) use the same photo across all platforms.
- Consistency across your platforms in theme, color, profile photos, etc. is important.
Link your Instagram to other social media platforms like Facebook & Twitter.
- Twitter: It’s always best to directly upload photos to Twitter, but linking your Instagram will gain exposure to your Instagram account.
- Personal Facebook Page- Linking to your personal account is a great option if you do not have a public page to share your farm/ranch.
- Public Farm Page- You can link your Instagram to you public farm/ranch page to agvocate on multiple platforms and to save time in sharing your story.
Now let’s post some photos!
- Take every day photos of your farm/ranch. Make sure the photos are high quality.
- Include your name, blog URL, or Instagram handle (i.e. @AgChatFoundation) or logo (as seen in graphic in the right) on your photos. This helps if others decide to share your photo, it will direct people back to you.
- Write a description as to what is happening in the photo that non-farmers would understand.
- Tag anyone in the photo that might be on Instagram (i.e. your family, friends, cooperative, a brand of tractor, etc.)
- Don’t be afraid to use hashtags! Post anywhere from 5 to 10 hashtags in the comments after you post your photo. Use farm related hashtags (#AgChat, #Farm365, #FarmLife), but also include non-farm related hashtags. Some examples would be #LifeStyle, #PhotoOfTheDay, #(Insert Your State Here), etc.
- Post your photo!