Resolutions or Goals

Last week ACF held a New Year themed #AgChat. It was invigorating to see so many new and old faces developing plans for 2013. The most interesting trend was the amount of people who were making New Agvocacy GoalsYear’s goals rather than resolutions. In fact, almost 90% of the participants had set goals on their agvocacy road maps.

We are now half-way through the month and are wondering how many have thrown their goals to the wayside?? Ouch. Well, we hope we can help super-charge you into getting back on track. Consider tackling some of these measurable goals:

  • Blog more.: = Blog at least once a week
  • Blog better.: = Create or begin using an editorial calendar
  • Videos: Master YouTube and make more videos = Make one video or vlog per month
  • Engagement: Be more proactive when writing. Use a more sensitive tone. Listen more. = Engage with at least one person a week
  • Feature guest bloggers = Feature two bloggers per month
  • Utilize Pinterest, Facebook and YouTube more. = Pin five times per week, post on Facebook two times per week, spend 15 min. per week ‘liking’ others videos
  • Show more pictures = Publish three photos per blog post
  • Tweet more = Tweet three times per day

Are you up for a challenge?

 

No smartphone? No problem.

“Your dumb-phone is not welcome here!” I have heard these words and felt left out when it comes to connectivity with mobile technology. As a response, I say my “dumb-phone” keeps me just as connected and more focused while on the go. True, my phone may not access the internet from the tractor seat, but thanks to smart use of text messaging, I can tweet from horseback, access market updates, send and receive Facebook notifications, and keep up with every score of my favorite sports teams. With a little planning, I can keep up with the smartphone users and invest much less money in mobile technology.

The first step in connecting with your dumb-phone is to invest in an unlimited text-messaging plan. Most phone providers offer unlimited plans starting at $10 per month. The next step is to jump online and adjust the mobile settings for your social media, marketing, and other web accounts. Connect your accounts to improve your access (blog posts to your Twitter feed, or Twitter feed updates to your Facebook status). I am no pro at mobile technology, but the following are a sample of the mobile applications I use to stay connected via text message.

Twitter – Probably the easiest social media site to connect with via text messaging. I can do just about everything on Twitter with a text: tweet your followers, send direct messages, follow specific users and retweet someone’s latest post. The downside: it is a bit difficult to add links or photos to your tweets and follow hashtags via text message, but that can saved for scheduling tweets on your home computer through applications like Hootsuite or photo blogs like Tumblr.

Facebook – This is probably my second most frequent use of social media via text message. I can update my status, subscribe to a friend’s updates, upload photos from my phone, poke friends, post on someone’s wall, or even send private messages. Several other applications have mobile settings, but these are the most frequently used. Once again, it is difficult to add links or stalk people via text message, but that can save us from the Facebook addiction.

Tumblr – As I mentioned above, photo blogging is an easy way to add photos to your Twitter feed. Tumblr is a popular micro-blogging site that offers easy photo uploads via text message. I text a photo to my account, and because Tumblr offers linked accounts to Twitter, my photos are posted as links on my Twitter feed. When you get home, it is easy to add captions to your photo posts and my page collects several shares from others looking for Tumblr photos.

YouTube – If your SMS-enabled phone has a camera, it probably has video capability. This is one is new to me, but I have found it is a great way to post 30-second video updates online. YouTube sends me a confirmation of my upload with a link that is then easy to share in a tweet or other updates. Once again, it is easy to update settings and titles when you get home at night. Downside: size and length of video files is limited via text message, so you will have to save those longer videos for uploading at home.

Blogging – If you are like me, several blog post ideas come to mind during the workday. Instead of losing those ideas, or trying to find a place to write them down, I just text message my blog post prompts to my blogging account. Sites like Blogger and WordPress have text message capabilities. Depending on your settings, posts via text message can be saved as drafts or be a direct post. It is difficult to send large posts, but short thoughts, photos or prompts are an easy task. Comments and other settings can be managed via text message as well.

Connecting with text messages is not limited to social media. With account settings on my favorite websites, I can receive breaking news updates from local and national networks, score updates through ESPN, market updates on relevant commodities, or send and receive emails. Through services like Google (466-453) or Cha-Cha (242-242), I can ask random questions, receive forecast information, or find addresses and phone numbers for a local business.

Most websites where you have an account have mobile notification settings. Just take a minute at home to update these settings and improve your access. Remember, it is not always about keeping up with the Jones’ and not everyone needs a smartphone. Sometimes having less information (and distractions) at our fingertips can be a good thing.

Do you have any more recommendations for staying connected via text messages and dumb-phones?

Ryan Goodman comes from an Arkansas cattle ranching family. Since growing up on a family cow/calf and stocker-calf operation, he has spent the last several years learning about production systems across the country. A graduate of Oklahoma State, Ryan recently moved to Tennessee to begin work on a Master’s degree. He works continuously to share his story of ranch life through community outreach and social media, all while encouraging others in agriculture to do the same. Ryan’s daily blog updates can be found at www.AgricultureProud.com.

Change your social media game at #ACFC11

Take agvocating to the next level

Mobile technology and social media helps Burdette Rosendale share his farm's story from the tractor.

Attending #ACFC10 (or the AgChat Foundation Conference in 2010 for those still getting used to Twitter-speak!) brought some changes to my social media (SM) exposure and interaction. It all started with the purchase of my Blackberry. Going to the conference meant I had a reason (although maybe not a “good one”, but I rolled with it anyway!) to take that step. It wasn’t required, but I’m glad I moved up. I added Facebook to my phone immediately, which took the load off my email and gave me the chance to check in while my tractor did the straight driving for me.

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Don’t go there! Some Businesses too Personal on Facebook

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Agvocacy 2.0 Seminar–putting the power of the media into the hands of farmers

Social media for farmers

Bringing social media to farmers

Social media is changing how people everywhere communicate. The AgChat Foundation has developed a conference to help farmers improve their skills with Facebook, Twittter, blogs and YouTube. If you’re already using one of these tools or have been trained in agricultural advocacy, you are invited to the first conference focused on social media use for farmers.

Agvocacy 2.0. is a two-day, information-packed event that will include large and small group learning to help establish the confidence individuals need to support agriculture “agvocate” through social media. There will be time for one-on-one chats with agriculture’s best and brightest in social media, as well as networking with other participants. Seminar content:
Twitter Community Building: Find tools, hashtags, strategy to maximize impact.

  • Facebook Profiles/Fan Pages/Groups: Maximize farmer understanding of Facebook as a tool to put a face on the plate.
  • Creating High-Impact Video: (Yes, technology allows you to do this.) Grow in-depth understanding of tools to create, upload and share videos.
  • Blog Basics and Beyond: Start your ag blog or improve it. Getting found by Google.
  • Building a Message House Diagram: Learn to logically build messages and supporting talking points.
  • Burning questions: Personalize your learning by getting the info you need.
  • Real World Show & Tell: Learn from case studies of SM used to take farm to others.
  • Bridging Basic Communications with Social Media: Grow your communications skills & understanding of consumer research.
  • Road map for your action plan to agvocate

The first class for Agvocacy 2.0 will meet August 30-31. Up to 50 people representing all walks of farming will be attending. We look forward to putting learnings from this conference to work on our website and into future Agvocacy 2.0 conferences.