Why Do I AgVocate? -Greg Peterson

What is your role in agriculture?

I am a 5th generation farmer from Assaria, KS. I work on a beef cattle, wheat, corn, soybean, and sorghum farm with my family. I also create YouTube videos (Peterson Farm Bros) with my brothers and operate all of the social media platforms associated with that. When I am not working on the farm, I am travelling around the country giving presentations on advocating for agriculture.

What was your inspiration for becoming an agvocate?

When I was growing up in school, I was always frustrated with the perception my friends had of what it meant to be a farm kid. I was always trying to change their stereotypes of what it must be like and educate them on why farming was important. That desire to communicate what I knew to be the truth about agriculture led to me switch my major in college from Ag Economics to Ag Communications during my sophmore year.

What is your favorite part about being an agvocate?

I think it’s seeing the positive difference you can make in what people think about farmers and agriculture. Also, when you see the disconnect between people and their food, you feel like you are needed.

What is the most challenging part of being an agvocate?

Definitely the backlash and arguments you receive from the opposing side, whether that be an activist or just someone who disagrees with you. It’s so frustrating to know something is true but not be able to convince someone else of that truth. But not everyone is open to new ideas and sometimes you just have to move past that and focus on the ones who are.

What What advice for other farmer/ranchers who would like to become more involved in agvocacy?

You can do a lot of advocacy just by being intentional with your time and conversations with people. I do take time to work on advocacy projects but you can get a lot done just by looking for ways to advocate as part of what you are already doing!

What What is your biggest takeaway or memory from an AgChat event or Twitter chat?

Whenever you have a group of people passionate about the agricultural conversation get together, it is something special. Whether online or in person, it is a very neat community to be a part of!

What What does the AgChat Foundation mean to you?

I appreciate the AgChat Foundation for all the advocacy work they do as well as all of the training and material they provide to other advocates.


Greg Peterson Headshot2

Greg Peterson is a 2013 graduate of Kansas State University where he majored in Agricultural Communications and Journalism. He grew up and still works on a family farm near Assaria, KS with his parents, 2 brothers, and sister. In June of 2012, Greg and his brothers released a video on YouTube entitled, “I’m Farming and I Grow It” that received over 9 million views. Since then Greg and his brothers have continued to produce videos and are now up to 37 million total views on YouTube. The videos have given Greg and his brothers many opportunities around the country and the world to talk about agriculture and he is passionate about the future of the industry.

Follow Greg on his blog, Facebook, Twitter & Instagram.

YOU can help us plan Agvocacy 2.0 in 2014

We are all familiar with the conference play book. Keynote, breakout, breakout, keynote with lunch, breakout, breakout, keynote. yawn…

I have to admit that AgChat Foundation’s conference have looked like this in the past. But we are throwing out the conference playbook and reinventing what an Agvocacy conference should look like.


What if you could not only listen to key food influencers, but actually form a relationship with them? 

What if farmer and rancher leaders in social engagement sat down with you at your laptop and gave you one on one advice?



What if you left the conference with an actual social engagement plan already to go?


What if you had the chance to meet in real life and have a great time with your online friends?


What if after you left the conference you still had a community cheering you on?


What if you went to a conference that actually inspired you?


This is what we are hoping to do in 2014. But we need your help. We want to know what makes a great conference for you. We also want your suggestions on location. Please fill out this short (10 question) survey. Just taking a few minutes of your time will make the next Agvocacy 2.0 Conference the best conference you have ever been to.


Please fill out the survey today. The survey closes at 7:00pm CST on Wednesday, November 6, 2013.

Thank you!

~Emily Zweber, ACF Executive Director

May 14th, 2013 – AgChat on Questions about Agvocacy 2.0 Conference

Questions about Agvocacy 2.0 ConferenceWhat Do You Want To Know? The Agvocacy 2.0 conference is in August and people looking to attend had questions. This AgChat conversation helps answer them.
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2013 Agvocacy 2.0 Conference Applications Open May 1st

Apply NowGet your application in today! Be a part of the conversation with the agriculture’s best and brightest in social media. Apply now!

AgChat Foundation Conference Charlotte You Are About to Start a Journey. This year will be the best Agvocacy 2.0 conference yet! Keynote speaker Jay Baer, Convince and Convert, will open the conference with his address “YOUTILITY: Smart Marketing is about Help not Hype”. Throughout the conference attendees will be able to choose breakout sessions to help them improve their strategy and usage of social media tools to tell their farm or ranch story.

Presentations on the latest message and marketing strategy in agriculture, question and answer panels with chefs, registered dietitians and bloggers, along with how to manage your time, working idea sharing sessions and networking opportunities will round out the conference.

And for the close of the conference Laura Daniels, dairy farmer from Wisconsin, will share her motivational program on how we in agriculture need to be the Hitch-Pins for our industry.

Jay Baer Convince and Convert When and where does this journey start? August 22 – 23, 2013 at the Embassy Suites in Charlotte, North Carolina is when and where you will be able to connect with Agvocacy 2.0 alumni and presenters. This event is your opportunity to discover and bring home some new ways to tell your farm or ranch story.

How do you sign up? Up to 75 people representing all sectors of agriculture will be invited to participate, with priority given to farmers and ranchers. Agvocacy 2.0 was completely sold out in both 2011 and 2012, so interested applicants should apply early. Selected attendees will be required to pay a $375 registration fee. Travel and lodging is not included in the conference fee.

There are scholarship opportunities available to invited attendees.

Do not wait! Deadline to apply is 11:59pm ET May 24th!

Agvocacy 2.0 Sessions

Come to Kansas City for Agvocacy 2.0Agvocacy 2.0 Deadline is 11:59pm ET June 4th, 2012!

The third-annual Agvocacy 2.0 application for the 2012 social media training conference is now available. The deadline to apply is 11:59pm ET June 4th, 2012.

The two-day event will explore how farmers can effectively share agriculture’s message using social media tools like Facebook, Twitter, Pinterest, YouTube, blogs and mobile applications.

The Agvocacy 2.0 conference will be held August 23 – 24, 2012 at the Crowne Plaza Hotel, Downtown Kansas City, Missouri.

Here is a list of some of the sessions:
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