YOU can help us plan Agvocacy 2.0 in 2014

We are all familiar with the conference play book. Keynote, breakout, breakout, keynote with lunch, breakout, breakout, keynote. yawn…

I have to admit that AgChat Foundation’s conference have looked like this in the past. But we are throwing out the conference playbook and reinventing what an Agvocacy conference should look like.


What if you could not only listen to key food influencers, but actually form a relationship with them? 

What if farmer and rancher leaders in social engagement sat down with you at your laptop and gave you one on one advice?



What if you left the conference with an actual social engagement plan already to go?


What if you had the chance to meet in real life and have a great time with your online friends?


What if after you left the conference you still had a community cheering you on?


What if you went to a conference that actually inspired you?


This is what we are hoping to do in 2014. But we need your help. We want to know what makes a great conference for you. We also want your suggestions on location. Please fill out this short (10 question) survey. Just taking a few minutes of your time will make the next Agvocacy 2.0 Conference the best conference you have ever been to.

Please fill out the survey today. The survey closes at 7:00pm CST on Wednesday, November 6, 2013.

Thank you!

~Emily Zweber, ACF Executive Director

May 14th, 2013 – AgChat on Questions about Agvocacy 2.0 Conference

Questions about Agvocacy 2.0 ConferenceWhat Do You Want To Know? The Agvocacy 2.0 conference is in August and people looking to attend had questions. This AgChat conversation helps answer them.
[Read more…]

2013 Agvocacy 2.0 Conference Applications Open May 1st

Apply NowGet your application in today! Be a part of the conversation with the agriculture’s best and brightest in social media. Apply now!

AgChat Foundation Conference Charlotte You Are About to Start a Journey. This year will be the best Agvocacy 2.0 conference yet! Keynote speaker Jay Baer, Convince and Convert, will open the conference with his address “YOUTILITY: Smart Marketing is about Help not Hype”. Throughout the conference attendees will be able to choose breakout sessions to help them improve their strategy and usage of social media tools to tell their farm or ranch story.

Presentations on the latest message and marketing strategy in agriculture, question and answer panels with chefs, registered dietitians and bloggers, along with how to manage your time, working idea sharing sessions and networking opportunities will round out the conference.

And for the close of the conference Laura Daniels, dairy farmer from Wisconsin, will share her motivational program on how we in agriculture need to be the Hitch-Pins for our industry.

Jay Baer Convince and Convert When and where does this journey start? August 22 – 23, 2013 at the Embassy Suites in Charlotte, North Carolina is when and where you will be able to connect with Agvocacy 2.0 alumni and presenters. This event is your opportunity to discover and bring home some new ways to tell your farm or ranch story.

How do you sign up? Up to 75 people representing all sectors of agriculture will be invited to participate, with priority given to farmers and ranchers. Agvocacy 2.0 was completely sold out in both 2011 and 2012, so interested applicants should apply early. Selected attendees will be required to pay a $375 registration fee. Travel and lodging is not included in the conference fee.

There are scholarship opportunities available to invited attendees.

Do not wait! Deadline to apply is 11:59pm ET May 24th!

Agvocacy 2.0 Sessions

Come to Kansas City for Agvocacy 2.0Agvocacy 2.0 Deadline is 11:59pm ET June 4th, 2012!

The third-annual Agvocacy 2.0 application for the 2012 social media training conference is now available. The deadline to apply is 11:59pm ET June 4th, 2012.

The two-day event will explore how farmers can effectively share agriculture’s message using social media tools like Facebook, Twitter, Pinterest, YouTube, blogs and mobile applications.

The Agvocacy 2.0 conference will be held August 23 – 24, 2012 at the Crowne Plaza Hotel, Downtown Kansas City, Missouri.

Here is a list of some of the sessions:
[Read more…]

Agvocacy 2.0 Encourages Farmers to Get Techie at 2012 Event

Agvocacy 2.0 Encourages Farmers to Get Techie at 2012 Event FOR IMMEDIATE RELEASE
Heidi H. Nelson, Harvest PR
503-880-6313 /

Agvocacy 2.0 Encourages Farmers to Get Techie at 2012 Event
AgChat Foundation’s annual social media training set for August in Kansas City

March 28, 2012 – In its third year, the AgChat Foundation’s Agvocacy 2.0 event is poised to be its most dynamic social media training opportunity yet. The conference will be held August 23‑24 in Kansas City, Missouri, where farmers and ranchers from across the nation will convene to learn how to better support agriculture and engage with non-farm consumers.

Agvocacy 2.0 is hosted by the AgChat Foundation, a primarily volunteer organization that aims to empower farmers and ranchers to “agvocate” by connecting consumers with accurate information about farming and food production using social media.

“Agvocacy 2.0 is all about giving farmers and ranchers tools they need to share their stories and the story of agriculture with consumers through tools like Facebook, Twitter and blogs,” says AgChat Foundation Executive Director Emily Zweber. “Only 2 percent of people in the United States are farmers, meaning 98 percent of our population is not actively involved in food production. This leaves a huge gap between the farm and the dinner plate. Farmers have the ability to fill this gap by sharing information about their farm and production methods.”

The two-day event will explore how to effectively share agriculture’s message through:

  • Twitter Community Building
  • Facebook Profiles, Pages and Groups
  • High-Impact Video
  • Blog Basics and Beyond
  • Real-World Case Studies

For farmers interested in participating, applications will be available online in May at The event will be held at the Crowne Plaza in downtown Kansas City.

AgChat will celebrate the third anniversary of #AgChat weekly conversations and the second anniversary of the AgChat Foundation the week of April 2‑8.

About AgChat Foundation, Inc.
A group of farmers created the AgChat Foundation after connecting through the now highly visible “#AgChat” community on Twitter, a weekly moderated chat where agriculturists discuss various issues, tell their farm stories and identify ways to connect with people outside of agriculture. The Foundation strives to educate and equip “agvocates” with the skill set needed to engage on Twitter, Facebook, blogs, YouTube, LinkedIn and other social media services, giving them the knowledge to unlock new tools to effectively tell their story. For more information, visit

# # #