2013 Agvocacy 2.0 Conference Applications Open May 1st

Apply NowGet your application in today! Be a part of the conversation with the agriculture’s best and brightest in social media. Apply now!

AgChat Foundation Conference Charlotte You Are About to Start a Journey. This year will be the best Agvocacy 2.0 conference yet! Keynote speaker Jay Baer, Convince and Convert, will open the conference with his address “YOUTILITY: Smart Marketing is about Help not Hype”. Throughout the conference attendees will be able to choose breakout sessions to help them improve their strategy and usage of social media tools to tell their farm or ranch story.

Presentations on the latest message and marketing strategy in agriculture, question and answer panels with chefs, registered dietitians and bloggers, along with how to manage your time, working idea sharing sessions and networking opportunities will round out the conference.

And for the close of the conference Laura Daniels, dairy farmer from Wisconsin, will share her motivational program on how we in agriculture need to be the Hitch-Pins for our industry.

Jay Baer Convince and Convert When and where does this journey start? August 22 – 23, 2013 at the Embassy Suites in Charlotte, North Carolina is when and where you will be able to connect with Agvocacy 2.0 alumni and presenters. This event is your opportunity to discover and bring home some new ways to tell your farm or ranch story.

How do you sign up? Up to 75 people representing all sectors of agriculture will be invited to participate, with priority given to farmers and ranchers. Agvocacy 2.0 was completely sold out in both 2011 and 2012, so interested applicants should apply early. Selected attendees will be required to pay a $375 registration fee. Travel and lodging is not included in the conference fee.

There are scholarship opportunities available to invited attendees.

Do not wait! Deadline to apply is 11:59pm ET May 24th!

Agvocacy 2.0 Sessions

Come to Kansas City for Agvocacy 2.0Agvocacy 2.0 Deadline is 11:59pm ET June 4th, 2012!



The third-annual Agvocacy 2.0 application for the 2012 social media training conference is now available. The deadline to apply is 11:59pm ET June 4th, 2012.

The two-day event will explore how farmers can effectively share agriculture’s message using social media tools like Facebook, Twitter, Pinterest, YouTube, blogs and mobile applications.

The Agvocacy 2.0 conference will be held August 23 – 24, 2012 at the Crowne Plaza Hotel, Downtown Kansas City, Missouri.

Here is a list of some of the sessions:
[Read more...]

Agvocacy 2.0 Encourages Farmers to Get Techie at 2012 Event

Agvocacy 2.0 Encourages Farmers to Get Techie at 2012 Event FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Heidi H. Nelson, Harvest PR
503-880-6313 / heidi@harvest-pr.com

Agvocacy 2.0 Encourages Farmers to Get Techie at 2012 Event
AgChat Foundation’s annual social media training set for August in Kansas City

March 28, 2012 – In its third year, the AgChat Foundation’s Agvocacy 2.0 event is poised to be its most dynamic social media training opportunity yet. The conference will be held August 23‑24 in Kansas City, Missouri, where farmers and ranchers from across the nation will convene to learn how to better support agriculture and engage with non-farm consumers.

Agvocacy 2.0 is hosted by the AgChat Foundation, a primarily volunteer organization that aims to empower farmers and ranchers to “agvocate” by connecting consumers with accurate information about farming and food production using social media.

“Agvocacy 2.0 is all about giving farmers and ranchers tools they need to share their stories and the story of agriculture with consumers through tools like Facebook, Twitter and blogs,” says AgChat Foundation Executive Director Emily Zweber. “Only 2 percent of people in the United States are farmers, meaning 98 percent of our population is not actively involved in food production. This leaves a huge gap between the farm and the dinner plate. Farmers have the ability to fill this gap by sharing information about their farm and production methods.”

The two-day event will explore how to effectively share agriculture’s message through:

  • Twitter Community Building
  • Facebook Profiles, Pages and Groups
  • High-Impact Video
  • Blog Basics and Beyond
  • Real-World Case Studies

For farmers interested in participating, applications will be available online in May at www.AgChat.org. The event will be held at the Crowne Plaza in downtown Kansas City.

AgChat will celebrate the third anniversary of #AgChat weekly conversations and the second anniversary of the AgChat Foundation the week of April 2‑8.

About AgChat Foundation, Inc.
A group of farmers created the AgChat Foundation after connecting through the now highly visible “#AgChat” community on Twitter, a weekly moderated chat where agriculturists discuss various issues, tell their farm stories and identify ways to connect with people outside of agriculture. The Foundation strives to educate and equip “agvocates” with the skill set needed to engage on Twitter, Facebook, blogs, YouTube, LinkedIn and other social media services, giving them the knowledge to unlock new tools to effectively tell their story. For more information, visit www.AgChat.org.

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You never know where your story might take you

I love technology and anything electronic, especially if it has a screen. Connect it to the Internet and we are nearing utopia.

I also love people. What really fascinates me is how we can relate to one another with our similarities, and yet, we can discover that we can relate to one another amongst our differences. Combine the world through the Internet and who knows what we can discover?

[Read more...]

Stop standing still, for agriculture’s sake

I am not unique. There’s nothing special about me. I am not a well-versed, professionally trained speaker. I am not a speaker at all. Social media guru? Nope. Sly talkin’ slick dressed public relations specialist? Uh-uh. Not even close. I’m a mom, a daughter, an entrepreneur, and a cattle farmer from rural Kentucky. I make my living slinging meat in our family’s slaughterhouse. Talk about worlds apart! I live simply. I walk across my hayfield to work every day. I’m devoted to my family, my farm, and my business. Sometimes I fail. Occasionally I succeed. I am not extraordinary or unique by any stretch of the imagination. So, fancy my surprise when I was asked by the AgChat Foundation to be a speaker at the Agvocacy 2.0 Social Media Conference recently held in Nashville, TN. My topic would be on conversations beyond the choir. Needless to say, I was a bit taken aback by this and extremely honored. Lil ‘ol me? Surely you are mistaken. How nice of you to ask.

Wait! You want me to do what?

Sure, I like to chat. I love people. I find them interesting. But chatting among small groups and being center stage are two totally different things altogether. There is a wide range of emotions involved in something of this nature for me. First, I’m flattered. How nice of them to think of me. Personally, I have great respect for the other faces behind the AgChat Foundation. It was a huge compliment just to be asked. Next the reality of the situation sets in.

You see, on my own turf, I am comfy. Secure in my familiar surroundings. It is my happy place. I am self-assured and comfortable in my own skin. I am the ruler of my own universe and this is my kingdom. Now these AgChat folks want to rip me from my happy place and throw me into the lion’s den. Have they gone mad? Perhaps I’m exaggerating a bit. Maybe. Take that same confidant, assertive me and put me front and center of a room full of strangers with all eyes on me expecting me to say something brilliant and there is only one way to describe it: sheer, unadulterated fear! I begin to have this self-deprecating internal debate with my crazy self. (Oh, don’t you act surprised. You have a crazy self too. C’mon. Let’s be honest here.)

A range of things race through my boisterous mind. It goes something like this:

Crazy Self: What are you thinking? You’re not smart enough.

Feisty Self: Excuse me? No you didn’t. Shut up.

Crazy Self: Well, your rural drawl isn’t proper. People won’t take you seriously.

Feisty Self: Hey! I talk just fine, thank you very much. I am what I am. You should be so lucky to be me.

Crazy Self: You’re certainly not special or dazzling or extraordinary. Who wants to hear you speak anyway? Snore!

Feisty Self: Now you wait just one minute self. I don’t think you realize who you’re talking to! That sounds like a challenge to me. Crawl back to your cold dark lonely corner of the universe where nothing ever changes. Where the world is cozy and you’re always right. Good luck with that. I, however, have a dragon to slay.

I’m driven by a good challenge. That’s something I just can’t pass up. I’m addicted to it. I live for it. Game on! Ok. So it’s really not that simple. As a youngster, I took an F in any and every class that required public speaking. I’m not kidding when I say it really freaks me out.

Amy spoke on the "Beyond the Choir...Ag Conversations" panel at this year's Agvocacy 2.0 Social Media Conference.

Long story short, I talked myself into it and glad I did. Tackling challenges builds confidence and grows character. It was a great experience to be among so many talented people. Even if you stumble, just finishing is a personal reward all on its own. As frightening as it was, I was doing the very thing I was asking that crowd of people to do. Step outside your comfort zone where the world is a little scary and unpleasant at times. If you only surround yourself with peers ready and willing to pat you on the back, you don’t grow or learn. You stand still. Agriculture can’t afford to stand still.

Inside our happy place life is simple. It is safe. Nothing ever changes there. Outside, a conversation is happening. Are you a part of it? Don’t let your crazy self hold you back. There’s a great big scary world out there that wants to know what makes you tick. Will you venture outside your happy place? Or will you retreat to your corner of the universe where nothing ever changes, the world is cozy, and you’re always right? You might just find your own sweet reward. You might grow, learn, and stop standing still. At the end of the day, you always have that happy place to retreat to.

Amy is mom of three and a small cattle farmer in Kentucky. Her family owns and operates John’s Custom Meats, an on-farm USDA inspected slaughterhouse, processing facility, and retail meat market. Among a laundry list of other duties, Amy navigates the FSIS regulatory world, serves as the in-plant food safety and HACCP coordinator and consults with livestock farmers on ways of adding value to their livestock. You will also find her hands-on in the processing room daily. You can find her on Twitter and Facebook .