Powerful Voices Set Tone for ACF’s PNW Agvocacy Conference

In the news…

The AgChat Foundation will host the 2nd Annual Pacific Northwest Regional Agvocacy conference at 2014 Northwest Agvocacy Conference - learn more about the 2015 event at www.AgChat.org/PNWNorthern Quest Resort and Casino in Spokane, WA, April 27-28. Attendees who register before March 20th will receive an early bird discount. The Foundation, known for providing high-quality, agriculture advocacy training to farmers, ranchers, agribusiness professionals, media and educators, will once again deliver a selection of sessions focusing on strengthening online relationships while fostering offline communications with consumers.

The conference will open with motivational keynote speaker, mom and North Dakota agvocate, Katie Pinke. A household name for bridging common ground in even the most difficult conversations, Pinke will share her experiences, purpose, insight and set a tone for understanding on all sides of the kitchen table.

Attendees can expect to learn about tips, strategies and hacks for efficient advocating and utilizing community to share their farm and ranch stories via Instagram and Pinterest. Emphasis will be placed on building communication when interacting with detractors or facing crisis situations. Additionally, they will be provided hands-on training for blogging, Twitter and other social media platforms. The event will offer the experience to network with fellow farmers, ranchers, mentors and advocates while also interacting with a consumer panel.

2014 Northwest Agvocacy Conference - learn more about the 2015 event at www.AgChat.org/PNWThe event will provide the tools which will equip all to advocate for agriculture. Keynote speaker Michele Payn-Knoper, ACF board member and author of ‘No More Food Fights,’ will close by inspiring and infusing the audience with a passion for telling the story of agriculture.

“Farmers and ranchers in the pacific northwest and all across the U.S., have a unique story to tell and we are the only ones who can tell it accurately and authentically. Attending an AgChat Foundation event will provide purpose, tools and a network for successfully communicating with consumers,” says AgChat Foundation Vice-President, Marie Bowers of Harrisburg, OR.

A complete schedule of events is available at AgChat.org/PNW and AgChatPNW.Eventbrite.com

Sponsorship opportunities will be available until mid-March. Inquiries should be sent to Jenny Schweigert, Executive Director by emailing execdir@agchat.org.

Go Social in Spokane! Register for ACF’s 2nd Annual Agvocacy Conference

The AgChat Foundation will host the 2nd Annual Pacific Northwest Regional Agvocacy conference in Spokane, WA, April 27-28, 2015. The Foundation, known for providing high-quality, agriculture advocacy training to farmers and ranchers across the globe, will once again deliver a diverse selection of sessions focusing on strengthening online relationships while fostering offline communications with consumers.
Attendees of the 2013 AgChat Foundation conference in Portland, OR, gather outside Portland's urban farm. www.AgChat.org

Since the inception of the Foundation in 2010, the mission has been to provide training to as many U.S. regions as possible. Therefore, no two trainings have been repeated in a region. However, due to positive feedback and requests received following the success of last year’s event, farmers and ranchers from the pacific northwest will again have the opportunity to learn from top agvocacy experts.

In 2014, Datassentials and Bayer CropScience conducted a study which concluded that 94% of American consumers would like to speak with a farmer or rancher. The same study indicated that 36% of the population trusts farmers and ranchers more than scientists, nutritionists, government agencies, companies engaged in farming or agriculture, even social media contacts outside agriculture. As the number of farmers and ranchers sharing their story grows, so will the success connections from field to fork.

“Farmers and ranchers, in the pacific northwest and all across the U.S., have a unique story to tell and we are the only ones who can tell it accurately and authentically,” says AgChat Foundation Vice-President, Marie Bowers of Harrisburg, OR.

Registration will open on Monday, February 9th with a limited-time early bird rate of $89 for farmers and ranchers; agribusiness professionals with have an opportunity to register at a discounted rate of $145.

For information pertaining to sponsorship opportunities, contact Executive Director Jenny Schweigert at execdir@agchat.org.

Registration for National Collegiate Congress Ending Soon

All good things must come to an end and sales for the 2015 National Collegiate Congress is not an exception. From now until tomorrow, Friday, January 2nd at 2pmET, we’ll be extending our two day sale which will provide students the optional day of touring Fair Oaks Farms for free when they register for the day of programming.

Why should students attend?

  • Rockstar cast of speakers such as Laura Daniels, Michele Payn-Knoper, Brooke Haney, 2015 AgChat Foundation Collegiate CongressTaylor Truckey, Mark Gale, Carrie Mess, Leah Beyer, Josh Rusk, and Elizabeth Burns-Thompson.
  • Expansive networking possibilities with fellow agriculture students from all over the United States.
  • Opportunity to meet and visit with sponsors and potential employers Dow AgroSciences, National FFA, National Pork Board, Tyson Foods, Alltech, Farm Credit Services, Charleston|Orwig, Truffle Media and Animal Ag Alliance.
  • Connect with leading experts from your demographic
  • Plenty of social time to network
  • An experience you will never forget!

Main sessions:

  • Agvocating Away from the Farm
  • The State of Agvocacy Addresses (includes reviews of advocacy at the college level and post-graduate opportunities)
  • Balancing Social with Professionalism
  • Beginning Blogging
  • Connecting with Commodity Groups
  • Student Panel including a Culinary Student, Nutrition/Dietary Student, Social Work major and general major.

What are you waiting for? Don’t forget this is our last sale and your last opportunity to save before registration closes.

REGISTER NOW – http://agchat.rocks/indy/

Early Bird Discount for 2015 National Collegiate Congress Extended!

The AgChat Foundation’s National Collegiate Congress event scheduled for January 17-18, at DowAgChat Foundation's 2015 National Collegiate Congress | January 17-18, 2015 | http://agchat.rocks/indy/ AgroSciences’ headquarters in Indianapolis, aims to challenge passionate, agriculture, college-students from across the U.S. to expand their social media experiences and shorten the bridge between consumers and their food. The second day of the event will offer an optional day of touring at Fair Oaks Farms on January 18.

Due to popular response, the AgChat Foundation has extended the early bird registration until December 10. The discount provides $10 off the 2015 National Collegiate Congress registration fee and $25 off AgChat Foundation’s 2015 Global Agvocacy conference scheduled for November of 2015.

“I have been to many social media seminars, but most, if not every, teaches to an older audience. They come off as elementary to a person in my demographic that uses and grew up with social media,” says Clayton Glazik, a University of Illinois senior studying Agricultural Communications and Advertising. “It’s refreshing to find a conference focusing on agriculture advocacy geared to my age group.”

“The collegiate demographic is an integral part of the agriculture industry. They are firmly tied to digital connections and when compared to all other demographics, are leading the way in social media. It is only natural that the AgChat Foundation offer an inaugural event targeting college, agriculture students across the U.S.,” replied AgChat Foundation’s Executive Director Jenny Schweigert. “Our training will focus on translating their current social media experiences to an understanding of how to tell agriculture’s story. Essentially, we are taking a proactive approach by fostering the future of the agvocacy community while connecting partners with the best and brightest recruits.”

With support from Dow AgroSciences, National FFA and Animal Agriculture Alliance, the National Collegiate Congress will bring together 165 students to learn about extending their abilities to connecting with consumers.

The event will include sessions on what consumers see and hear, how social media can be improved to tell a story when you are living on campus and away from the farm, how to use blogging, and what it means to make a consumer connection, both on and offline. Attendees can expect a strong focus on networking with other students and exchanging ideas on how to connect with fellow non-agriculture students on their campuses.

In addition, students will learn more about connecting agriculture to consumers through an optional tour of Fair Oaks Farm in Fair Oaks, Indiana. The tour is scheduled for Sunday, January 18 and will include the dairy adventure, pig adventure and the cheese and yogurt factory. A discounted lunch will be offered at the Fair Oaks Farms Farmhouse restaurant, which offers a wide variety of cuisine including Fair Oaks Farms’ ice cream. The tour will provide a hands-on look at how Fair Oaks creates unique visibility of dairy and pork farming.

Learn more about the event at http://agchat.org/indy.

If you would like additional information about the AgChat Foundation, learn more about partnering on this event or to schedule an interview, contact Jenny Schweigert at 309-241-8803 or email execdir {at} agchat {dot} org.

30 Days: People You Need to Connect with on Twitter

30 Days: People You Need to Connect with on TwitterBe Connected We are catching things up after giving thanks for the food on our plates and celebrating Thanksgiving with friends and family. Earlier in our series I had mentioned a list of non-ag people who I highly recommend connecting with on Twitter. Do remember that this list is heavy on mom related bloggers because I’m a mom and that is where I make the most connections. However, there are several who go beyond blogging about motherhood. Rather than focusing on only non-ag folks, I’ve also added people who either live or work in the agriculture industry. Fasten your seat belts because here we go…

People On Twitter For You [list created on Twitter for ease of use]

  • @SocialSarab (aka @TravelwithSara )
  • @ChowandChatter
  • @CityChicOnAFarm
  • @5minutesformom
  • @WomanlyWoman
  • @MotherUnadorned
  • @GotChocoMilk
  • @ABloggyMom
  • @AimeeWhetstine
  • @MommieAgain
  • @BruceSallan
  • @SocialMoms
  • @nuckingfutsmama
  • @lcphotooftheday
  • @WritRams
  • @ThisLilParent (podcaster)
  • @SITSGirls
  • @StockPilingMoms
  • @EmpowHER
  • @MelAJennings
  • @Seeds4Parents
  • @TodaysMoms
  • @RuralMoms
  • @GirlGoneMom
  • @CafeSMom
  • @ResourcefulMom (founder of Twitter parties)
  • @247Moms
  • @7OnAShoeString
  • @4HatsandFrugal
  • @JeniEats
  • @DebWorks
  • @SharontheMoment
  • @FoodieChats
  • @Outdoorsy_Diva
  • @LeahMcGrathRD
  • @MomSpark
  • @NotQuiteSusie
  • @BrwnSugarToast

Ag Friends list [list created on Twitter for ease of use]

  • @KatPinke
  • @MNGobbleGal
  • @TruffleMedia
  • @SwineCast
  • @PaintTheTownAg
  • @Arkansas
  • @JodiOleen
  • @FoodInsight
  • @Westacre2CJ
  • @MinnFarmer
  • @AgWithDrLindsay
  • @Renderers
  • @jmheim33
  • @ISU_Farm_Energy
  • @HollySpangler
  • @KDGilkey
  • @CoopedUpCreativ
  • @WifeOfADairyMan
  • @BeyerBeware
  • @AnnaWastell
  • @milkmaid58

Who do you follow?