Farmers, from as far away as Hawaii, the state of Washington, and Vermont, learned how to share their stories with consumers about food, fuel, and fiber production, at the 2015 Cultivate & Connect Conference.
During the annual conference, hosted in Nashville, TN, November 9 and 10, agvocates had the chance to attend sessions on using new social media tools on the farm (like Periscope), learn more about agriculture crisis management, and discover new approaches to organizing farm tours or events. Keynote Christopher S. Penn challenged attendees with his "Build Bridges, Correct Misinformation, and Be Influential" talk. Additionally, attendees participated in panel discussions with consumers and chefs to better understand the various points of view people have about food and agriculture.
#ACFC15 Group Photo By Julie Walker [small][large]
"We want to empower farmers, ranchers, and agribusiness professionals to use all of the tools available – social media, in person connections, and legislative advocacy – to tell their stories," Jenny Schweigert, the executive director of the AgChat Foundation, said, "We're much more powerful when we work together."
The 2015 conference focused on the importance of developing proactive relationships with people outside of agriculture while celebrating five years of pioneering grassroots agvocacy.
"While social media will always be impactful, we need to realize that in-person connections can move mountains and not overlook the opportunity to include decision makers in the conversation. We need to help build an overarching pro-farm dialogue around food, fuel, and fiber." Schweigert said.
Cultivate & Connect Media Resources:
- Conference Agenda [link]
- Hashtag: #ACFC15
- #ACFC15 Group Photo, By Julie Walker [small][large]
- Twitter List of #ACFC15 Attendees [list]
- #ACFC15 Tweets, Nov 9 [tweets]
- #ACFC15 Tweets, Nov 10 [tweets]
- Michele Payn-Knoper: Farm To Fork Conversations [audio]
- Brian Scott: Drive Tractors, Fly UAVs, Tweet: The Farmer’s Life [audio]
- Janice Person: How She Started Agvocating [audio]