from AgChat Board Member & #AgChat/#FoodChat Committee Chairperson, Marie Bowers
At the end of this week most of my favorite AgNerds will be gathering in Charlotte, North Carolina. The AgChat Foundation’s 4th AgVocacy 2.0conference will be taking place. Unfortunately, I will not be joining them this year, timing on the farm just doesn’t work this year.
I have attended the last two years, as an attendee and as board member. The knowledge in the room is absolutely outstanding. You have AgVocates from across the country who have found success in telling their farm or ranch story on Facebook, Twitter, blogging, YouTube, Pinterest, Instagram and Google+…just to name a few social media platforms.
The best part is they share their tips and tricks and the best ways they have found to accomplish their AgVocacy goals.
Here’s always my biggest takeaway:
Everyone AgVocates differently!
There is no RIGHT way. There is the way that works best for you. The way you find that is most effective for you & your audience. Do not force yourself to do anything that does not feel right for you because then the authenticity of your story is lost.
AgVocacy is a lot like farming. We have probably all visited our neighbor’s farm and wondered why in the heck they organized their tools or parts that way, why they planted that crop, or what they’re going to use that new implement for. Everyone farms slightly differently and everyone agvocates slightly differently.
As farmers we have learned from our neighbors. We have borrowed that new implement or piece of equipment to see if it would work for us. We have planted that new crop to see if it fit into our crop rotation. Some things we have adopted and molded from our neighbors to fit our farm and vice versa. And somethings just do not work for our farm.
That is farming and AgVocacy.
I hope the attendees go to AgVocacy 2.0 with an open mind. Realize they don’t have to blog, tweet, facebook, instagram, YouTube, etc exactly like the presenters. But maybe take away a few tips and tricks and try them out. See how it works for them and mold it to fit their AgVocacy style.
Diversity makes the agriculture world go ’round. Diversity also makes the AgVocacy world go ’round.
I will miss you all this year! Most importantly have fun AgVocacy 2.0 attendees! The “in-real-life” friends you make are priceless!