I started participating in the Tuesday night #AgChat conversations nearly five years ago and have been on the AgChat Foundation board for three years. Throughout those years I have encountered AgVocates from across the country that have found success, big or small, in telling their farm or ranch story through social media. These successful AgVocates are more than happy to share their tips and tricks on the best ways they have found to accomplish their AgVocacy goals.
Here’s always my biggest takeaway from these success stories: EVERYONE AgVocates Differently.
There is no RIGHT way. There is the way that works best for you. The way you find that is most effective for you & your audience. Do not force yourself to do anything that does not feel right for you because then the authenticity of your story is lost.
AgVocacy is a lot like farming.
We have probably all visited our neighbor’s farm and wondered why in the heck they organized their tools or parts in a certain way, why they planted that crop, or what they’re going to use that new implement for. Everyone farms slightly differently and everyone agvocates slightly differently.
As farmers we have also learned from our neighbors. We have borrowed that new implement or piece of equipment to see if it would work for us. We have planted that new crop to see if it fit into our crop rotation. Some things we have adopted and molded from our neighbors to fit our farm and vice versa. And, somethings just do not work for our farm.
That is farming and AgVocacy.
Realize that you don’t have to blog, tweet, facebook, instagram, YouTube, etc… exactly like those AgVocates who have found success. You do not have to be on every platform. Choose the ones that work for you and fit your AgVocacy style. As long as you strive to do it well and you will find success!
Diversity makes the agriculture world go ’round. Diversity also makes the AgVocacy world go ’round.
written by Marie Bowers
Born and raised in southern Willamette Valley, Marie Bowers is the fifth generation who is farming on her family’s century old grass seed farm. She is a Washington State University alum who hails from a long list of agriculture advocates, beginning with her great-grandmother who helped found Oregon Women for Agriculture. As a second grader, her dad took her to the Capitol to listen to field burning legislative hearings. As a fourth generation agvocate, she blogs about her story and information about farms and forests at OregonGreenBlog.com.