Using Instagram to AgVocate for your farm or ranch is easier than you might think. Before you begin posting photos of your farm or ranch there are a few things to consider:
- Make sure your profile is set to public.
- Update your “Bio” in your profile settings to let everyone know a little about you & what your interests are.
- If you have a blog, include your blog URL in “Website” section of your profile to direct people to your blog.
- Select a profile picture. If you have multiple social media platforms (i.e. Twitter, Facebook, etc.) use the same photo across all platforms. Consistency across your platforms in theme, color, profile photos, etc. is important.
Link your Instagram to other social media platforms like Facebook & Twitter.
- Twitter: It’s always best to directly upload photos to Twitter, but linking your Instagram will gain exposure to your Instagram account.
- Personal Facebook Page- Linking to your personal account is a great option if you do not have a public page to share your farm/ranch.
- Public Farm Page- You can link your Instagram to you public farm/ranch page to agvocate on multiple platforms and to save time in sharing your story.
Now let’s post some photos!
- Take every day photos of your farm/ranch. Make sure the photos are high quality.
- Include your name, blog URL, or Instagram handle (i.e. @AgChatFoundation) or logo (as seen in graphic in the right) on your photos. This helps if others decide to share your photo, it will direct people back to you.
- Write a description as to what is happening in the photo that non-farmers would understand.
- Tag anyone in the photo that might be on Instagram (i.e. your family, friends, cooperative, a brand of tractor, etc.)
- Don’t be afraid to use hashtags! Post anywhere from 5 to 10 hashtags in the comments after you post your photo. Use farm related hashtags (#AgChat, #Farm365, #FarmLife), but also include non-farm related hashtags. Some examples would be #LifeStyle, #PhotoOfTheDay, #(Insert Your State Here), etc.
- Post your photo!
Make sure to follow the AgChat Foundation on Instagram & don’t forget to use the #AgChat hashtag!