Why Do I AgVocate? -Greg Peterson

What is your role in agriculture?

I am a 5th generation farmer from Assaria, KS. I work on a beef cattle, wheat, corn, soybean, and sorghum farm with my family. I also create YouTube videos (Peterson Farm Bros) with my brothers and operate all of the social media platforms associated with that. When I am not working on the farm, I am travelling around the country giving presentations on advocating for agriculture.

What was your inspiration for becoming an agvocate?

When I was growing up in school, I was always frustrated with the perception my friends had of what it meant to be a farm kid. I was always trying to change their stereotypes of what it must be like and educate them on why farming was important. That desire to communicate what I knew to be the truth about agriculture led to me switch my major in college from Ag Economics to Ag Communications during my sophmore year.

What is your favorite part about being an agvocate?

I think it’s seeing the positive difference you can make in what people think about farmers and agriculture. Also, when you see the disconnect between people and their food, you feel like you are needed.

What is the most challenging part of being an agvocate?

Definitely the backlash and arguments you receive from the opposing side, whether that be an activist or just someone who disagrees with you. It’s so frustrating to know something is true but not be able to convince someone else of that truth. But not everyone is open to new ideas and sometimes you just have to move past that and focus on the ones who are.

What What advice for other farmer/ranchers who would like to become more involved in agvocacy?

You can do a lot of advocacy just by being intentional with your time and conversations with people. I do take time to work on advocacy projects but you can get a lot done just by looking for ways to advocate as part of what you are already doing!

What What is your biggest takeaway or memory from an AgChat event or Twitter chat?

Whenever you have a group of people passionate about the agricultural conversation get together, it is something special. Whether online or in person, it is a very neat community to be a part of!

What What does the AgChat Foundation mean to you?

I appreciate the AgChat Foundation for all the advocacy work they do as well as all of the training and material they provide to other advocates.


Greg Peterson Headshot2

Greg Peterson is a 2013 graduate of Kansas State University where he majored in Agricultural Communications and Journalism. He grew up and still works on a family farm near Assaria, KS with his parents, 2 brothers, and sister. In June of 2012, Greg and his brothers released a video on YouTube entitled, “I’m Farming and I Grow It” that received over 9 million views. Since then Greg and his brothers have continued to produce videos and are now up to 37 million total views on YouTube. The videos have given Greg and his brothers many opportunities around the country and the world to talk about agriculture and he is passionate about the future of the industry.

Follow Greg on his blog, Facebook, Twitter & Instagram.