Jenny Schweigert Becomes AgChat Foundation’s New Executive Director

Jenny Schweigert Becomes AgChat Foundation New Executive DirectorThe new Executive Director aims to expand the nonprofit AgChat Foundation (ACF) by connecting with college students, and through focused regional & national events.

Schweigert will focus on advancing ACF’s mission by leading the fundraising campaigns that will support new workshops, educational series, and conferences, like the 2014 Cultivate & Connect Conference. She will also work with the ACF’s Board of Directors to build broad awareness of ACF across agriculture and consumer organizations, and provide day-to-day management oversight.

Jenny offers the fund raising and creative talent the Foundation needs to advance the connections with consumers, farmers, and the public,” says Jeff VanderWerff, ACF president. “The Foundation is aiming to build up its connectivity through regional workshops and conference series, and Jenny’s creative approach to tackling this stood head and shoulders above the rest of the candidates.

VanderWerff looks to ACF’s strong presence in connecting with farmers and ranchers of all ages and backgrounds to be a solid base on which to grow. With Schweigert’s direction, ACF will set the stage for an expanded regional workshop series for AgChat Conference alumni and college students, as well as expand the highly successful national conference for the fall of 2015.

Jenny received her bachelor’s degree in Agribusiness with an emphasis in Animal Science, and Marketing from Illinois State University, later receiving graphic and web design training through Illinois Community College. Previously, she served as the ACF’s Director of Communications and as Marketing Specialist for the Hopedale Medical Complex in Hopedale, Illinois. Jenny, and her husband, Jeff, and their three sons, operate a small family farm while also assisting on her in-law’s Jersey dairy operation, both in central Illinois.

About the AgChat Foundation

The AgChat Foundation, a 501(c)(3) nonprofit organization, empowers farmers and ranchers with the necessary tools to share their stories with those disconnected from agriculture. The organization offers customized training for companies and organizations, regional conferences, alumni and collegiate events, an annual global conference, and weekly #AgChat conversations on Twitter every Tuesday, 8-10 p.m. ET (except for the third Tuesday of the month when #FoodChat is hosted).

###

If you would like additional information about the AgChat Foundation or to schedule an interview, contact Jenny Schweigert at 309-241-8803 or email execdir@agchat.org.

Austin Cultivate & Connect Creates Inspiration

Cultivate & Connect conference in Austin, TX Aug 21 & 22The AgChat Foundation’s 2014 Cultivate & Connect conference was held in Austin, TX, August 21 and 22, with over 140 farmers, ranchers, and ag communications professionals attending from the U.S., Canada, and Australia. The resounding theme of the event was to learn more about how digital and social media can assist with cultivating open-minded conversation with consumers while connecting them to agriculture’s story.

Topics such as building digital communities, creating farmer engagement, and cultivating relationships beyond the choir were all part of the expansive offering which included 17 break out sessions. Key panels, which included “What Chefs & Moms Really Say About the Food You Are Growing” and “5 Questions Every Farmer and Rancher Needs to Learn to Answer”, provided unique insight about developing conversation with those who are disconnected from their food.

Keynote presentations were provided by conference catalyst, Thom Singer, who emphasized the need for human connection, as well as breakfast keynote Katie Uhlaender, Olympic skeleton racer and rancher who shared her story as a city girl turned Olympian turned rancher. The final keynote, Bruce Vincent, logger and motivational speaker, closed the conference by setting attendees off with dynamite enthusiasm.

The conference also included an evening banquet, beginning with the presentation of the 2014 Social Media Farmer of the Year Award, awarded to farmer and blogger Carrie Mess, followed by the annual Ag Swap and private concert from country music recording artist, Jason Eady.

When asked about her experience farmer, ag professional and blogger Taysha Reitzel replied, “My biggest takeaway from the conference was getting to hear so many different perspectives from the industry. Sometimes we get so used to justifying our own thoughts, it’s refreshing to hear other points of view that make us think and go into a conversation with open ears and an open mind. A definite highlight would be the networking opportunity. With so many industry people in one place, the opportunity to connect is huge. And, of course, the Jason Eady concert, because he is amazing!!”