Who Is The Social Media Farmer Of The Year?

Who Is The Social Media Farmer Of The Year?Carrie Mess, a dairy farmer and self-described “agvocate” was named the Social Media Farmer of the Year at the AgChat Foundation’s Cultivate & Connect Show in Austin, Texas. Sponsored by leading food industry publication Food Nutrition & Science, this award recognizes farmers who have incorporated social media, digital media and internet strategies to achieve their business objectives including growing revenue, sharing information for more effective farming practices, and promoting positive awareness of the industry.

“Carrie has clearly used social media as a tool to help promote her farm, the industry and also as a platform for social change,” says Phil Lempert, editor of Food Nutrition & Science. “This is our first award and she’s a stellar example of how farmers can use social media to educate the industry and consumers and make change.”

Mess and her family run Mesa Dairy, a Lake Mills, Wisconsin-based dairy and crops farm with 100 milking cows, 120 young stock and 300 acres of crops. She initially began using social media to connect with other farmers around the country. Today, she posts three times daily promoting her business and sharing snapshots of farm life. She also uses social media for social initiatives. In 2011 during a drought, Mess solicited donations from Wisconsin farmers to fund seven semi-loads of donated hay to farmers in Oklahoma and Texas.

In addition, after an open letter to a corporate restaurant chain in her blog, The Adventures of Dairy Carrie, the company removed a marketing campaign that many farmers found offensive and now has aligned with an agricultural organization. Her blog has grown from 55,000 page views in 2012 to more than 1.1 million in 2013 and articles have been picked up by Huffington Post, The Guardian and local news stations.

The Social Media Farmer of the Year Award also is being sponsored by Monsanto, Bolthouse Farms, AgChat Foundation, Inc., and AgWired.com.

AgChat Foundation Ice Bucket Challenge for ALS

AgChat Foundation Ice Bucket Challenge for ALS

If you are on the internet, you have heard about the Ice Bucket Challenge for ALS. If you have been hiding under a rock, it is a viral phenomenon where individuals and companies are challenging each other to either A) dump a bucket of very cold ice water on themselves or B) donate to the ALS Association. This is all to raise awareness for ALS.

ALS (Amyotrophic lateral sclerosis), better known as Lou Gehrig disease, is a neurodegenerative disease. This fatal disease affects the nerve cells (motor neurons) that control a person’s muscles. There is no cure for ALS. Over 5,000 people are diagnosed with the disease each year.

Recently, our friends over at Monsanto challenged AgChat Foundation to the Ice Bucket Challenge for ALS.

AgChat heartily accepts this challenge, because farmers and ranchers are not immune to this disease and we want to support and honor those who continue to be an advocate for agriculture despite their circumstances.

Next week at the fifth annual AgChat Foundation Conference, Cultivate and Connect, we are asking our participants to vote with their donations on which AgChat Foundation board member will have to dunk themselves in icy cold, freezing water. Jars will be available to make donations in at the conference. Participants can simply donate some pocket change, a couple bucks, or a check, to “vote” for their favorite board member.

Not attending Cultivate and Connect? We have a special challenge for you. If we receive over $2,000 in donations by noon on August 22, 2014, both at the conference and through the AgChat Foundation ALS giving page, the ENTIRE board of directors will get dunked!!

This is your chance AgChat community to give back. We will be donating all funds raised in honor of the legacy of Lamar Fesser, Morrisonvile, IL. Mr. Fesser passed away in 2008 from ALS, but this disease didn’t take away his passion for farming and mentoring young farmers and families. Mr. Fesser was an Prairie Master Farmer and also an inaugural member of the Cultivating Master Farmers’ program, were he mentored young farmers. Donations will be giving to St. Louis Chapter of the ALS Association.