Angry, livid, ticked off, blood boiling, outraged, infuriated or disgusted. I’m sure any of these words, and probably many more, describe your feelings while viewing the recent Chipotle Scarecrow video.
Situations like these are not certainly not black and white, just as there isn’t a right or wrong solution about how to manage the information and respond. We would like to offer a few tips on how you can react to controversial situations as well as provide a growing list of blog posts from fellow agvocates and media sources.
Five Tips for Dealing with Controversial Situations
1.) Tell your story – the most qualified person to tell the story of your farm or ranch is you! When it comes to the other methods and types of other operations, be sure to employ the experts in those fields.
2.) Open your doors – continue to offer tours of your farm and ranch, inviting people from all walks of life. If you are logistically unable to do so in person, you can always offer virtual tours online and/or refer to videos produced by other agvocates.
3.) Be Pro-Farmer/Rancher – regardless of method or type of farm or ranch, we all need to work together and support diversification in food choices. Consult each other on resources and references.
4.) Build a rapport with your retractor. Find common ground from which you can begin a connecting conversation. Use this conversation as a starting point for a discussion around the controversial issue. Ask questions which might shed light on their viewpoint.
5.) Listen. Listen. Listen.
During the days following the video release, there have been a variety of approaches in response to the video.
Is there a reaction which speaks to you more than others? How do you feel about the media’s response?
Chipoltle’s Scarecrow Video Responses
- Maria Cox – Dear Chipotle, I am the Face of the Industrial Producer <—–NEW
- Corn Fed Kansan – No More Chipotle for Me! <—–NEW
- Dairy Moos – How Chipotle and Panera Bread are Using Fear to Sell Their Products <—– NEW
- The Dairy Mom – When it Comes to Food & Animals, Emotion Trumps Facts and Reality <—– NEW
- Blake Hurst/Missouri Farm Bureau Federation – Chipotle, At It Again <—– NEW
- Anna Wastell – Chipotle, Forever 21, and Standing on Grace <—– NEW
- Ryan Goodman – Chipotle Takes On Big Food with Animated Scarecrow
- Ray Bowman – The Big Lie
- Diana Pritchard – Chipotle’s Scarecrow Part One: Lessons in Corporate Greed
- Diana Pritchard – Chipotle’s Scarecrow Part Two: A World of Pure Imagination, Indeed.
- Brandi Buzzard Frobose – Chipotle: A World of Pure Imagination
- Kelly Rivard – Integrity in Advertising and Chipotle’s Scarecrow
- Dairy Carrie – Duh Chipotle, the Udder is on the Bottom of the Cow, Not the Side
- Dairy Carrie – The Chipotle Cheese Farmer and What Does the Chipotle Video Portray
- HurdHealth.com – Is Chipotle Have a Moral Awakening, Or is it Their Pocketbook?
- David Hayden – Hey Chipotle
- Huffington Post – Chipotle ‘Scarecrow’ Ad Parody Right On Point
- Mashable – Watch an ‘Honest Take’ on Chipotle’s Scarecrow Ad – Mashable
- The New Yorker – What Does “The Scarecrow” Tell Us About Chipotle?