Agvocacy 2.0 Sessions

Come to Kansas City for Agvocacy 2.0Agvocacy 2.0 Deadline is 11:59pm ET June 4th, 2012!

The third-annual Agvocacy 2.0 application for the 2012 social media training conference is now available. The deadline to apply is 11:59pm ET June 4th, 2012.

The two-day event will explore how farmers can effectively share agriculture’s message using social media tools like Facebook, Twitter, Pinterest, YouTube, blogs and mobile applications.

The Agvocacy 2.0 conference will be held August 23 – 24, 2012 at the Crowne Plaza Hotel, Downtown Kansas City, Missouri.

Here is a list of some of the sessions:

  • The Human Side of Social – Let’s put a face on farming and ranching by connecting as a human first. This motivational kick-off will help people understand how to humanize agriculture in our highly social world.
  • Beyond the Choir…Consumer Research – What are consumers saying and where are the potential points of influence? This session will provide advocacy tips and information based upon recent consumer research.
  • Beyond the Choir…Mom, Consumer, Registered Dietician, Chef Perspective – This light & casual lunch time discussion aims to help farmers and ranchers understand what questions consumers are asking and how to approach answering them.
  • Beyond the Choir…Ag Conversations – This panel will share different ways to have the conversation about agriculture with folks outside of our business.
  • Telling a Story With Pictures and Sound – How do you bridge the real world and the social media environment? Learn about tools to create, upload and share videos, pictures, and audio to agvocate.
  • Facebook Changes and What They Mean – Facebook continues to evolve. Learn about some of the recent updates and how to leverage them to share your stories and connect with people.
  • Building Agvocacy On The Move – More people are using smartphones and tablets to capture pictures, video, and to stay informed. Discover the apps do you need to create content and do this while in the field. Also hear what the future holds and how to integrate into new social platforms.
  • Blogging: Help Me Get Started! – What are some of the ways to start blogging? This session will help you understand how to build, share and monitor an effective blog while finding a personal style.
  • Advanced Blogging Tips To Help Find Your Audience – Learn about blogstorming, tracking ideas, and how to promote your posts. Discover tools to help be more efficient and resources to create better topic headlines.
  • Twitter Basics: Listening and Sharing in 140 Characters – This session helps you learn about how 140 characters can be used to learn about trends and share ideas with others.
  • Advanced Twitter Actions to Build Community and Connect People – Building a Twitter Community requires some tools and a strategy. Hear more about effectively maximizing the impact of farmer voices with Twitter. Also discover how to use Twitter with Facebook, YouTube, LinkedIn & Quora.
  • Why Farmers Need To Be On Pinterest – Pinterest is one of the new ways to share your story through pictures and build a community. Learn about Pinterest, how to utilize it, and why it is important to consider for agvocacy. A picture is worth a 1000 words!
  • Answering Burning Qs: Case Studies, Real Time Reactions – What are your burning questions? This session will help address these questions with support from the audience at large.

The application is available for those interested in attending. Up to 75 people representing all sectors of agriculture will be invited to participate, with priority given to farmers and ranchers. Agvocacy 2.0 was completely sold out in 2010 and 2011, so interested applicants should apply early.

For 2010 and 2011 Agvocacy 2.0 graduates, The AgChat Foundation is accepting up to 25 returning attendees who also endorse a first-time applicant. This will allow for collaboration between those with beginner and advanced social media skill sets.

Cost for the conference is $375 plus hotel and travel. Many past participants have found sponsors to help with the cost of attending. If you have questions about scholarships and sponsors please contact us at

A memorial scholarship has been established to honor the life of AgChat Foundation board member Dr. Chris Raines and his work to educate consumers about meat production and science through social media. Two applications to the AgChat Foundation Agvocacy 2.0 Conference will be selected to receive a $250 scholarship to use toward registration fees. The recipients will be selected based on their involvement in the meat science industry.