What Consumers Want If you, as a consumer, had the opportunity to ask farmers and ranchers questions, what would you ask? Better yet, what would you like farmers and ranchers to know about you and your family’s food buying decisions? This AgChat convo brings in several consumers (@mz55qrf, @agrospheric, @RyanByrneTweets, @hoadlck, and @jay_kitchener) to find out what consumers want.
- Where do consumers go for information about agriculture, growing food, raising food animals, etc?
- Does an ‘all natural’ product hold as much value to you as a certified organic product? Why/why not?
- Are your purchases motivated by a product claiming 2 be ‘organic’ or ‘sustainable’?
- Who or what are your top 3 sources for information related to food &nutrition;? Do U verify info to be accurate?
- Do stories about ‘pink slime’ or ‘irradiation’ impact your #meat buying decisions? How so?
- Do you think that GMO labeling is important? Would food labeled ‘contains GMOs’ discourage U from purchasing it?
- Which producer or brand has most impacted the way you think about food? (this time, complete thought!)
- What drives the purchase decision for consumers in terms of produce; taste, price, size, or farming practices?
- What do consumers expect from farmers when it comes to providing information on how food is grown?
- How do you rank these food marketing adjectives in your mind when buying food: affordable, safe, nutritious, plentiful?
- If you had the opportunity to visit a farm/ranch, what would you like to ask the farmer/rancher?
- What’s one executable idea you’ll take from tonight?
