Agvocacy 2.0 Encourages Farmers to Get Techie at 2012 Event

Agvocacy 2.0 Encourages Farmers to Get Techie at 2012 Event FOR IMMEDIATE RELEASE
Heidi H. Nelson, Harvest PR
503-880-6313 /

Agvocacy 2.0 Encourages Farmers to Get Techie at 2012 Event
AgChat Foundation’s annual social media training set for August in Kansas City

March 28, 2012 – In its third year, the AgChat Foundation’s Agvocacy 2.0 event is poised to be its most dynamic social media training opportunity yet. The conference will be held August 23‑24 in Kansas City, Missouri, where farmers and ranchers from across the nation will convene to learn how to better support agriculture and engage with non-farm consumers.

Agvocacy 2.0 is hosted by the AgChat Foundation, a primarily volunteer organization that aims to empower farmers and ranchers to “agvocate” by connecting consumers with accurate information about farming and food production using social media.

“Agvocacy 2.0 is all about giving farmers and ranchers tools they need to share their stories and the story of agriculture with consumers through tools like Facebook, Twitter and blogs,” says AgChat Foundation Executive Director Emily Zweber. “Only 2 percent of people in the United States are farmers, meaning 98 percent of our population is not actively involved in food production. This leaves a huge gap between the farm and the dinner plate. Farmers have the ability to fill this gap by sharing information about their farm and production methods.”

The two-day event will explore how to effectively share agriculture’s message through:

  • Twitter Community Building
  • Facebook Profiles, Pages and Groups
  • High-Impact Video
  • Blog Basics and Beyond
  • Real-World Case Studies

For farmers interested in participating, applications will be available online in May at The event will be held at the Crowne Plaza in downtown Kansas City.

AgChat will celebrate the third anniversary of #AgChat weekly conversations and the second anniversary of the AgChat Foundation the week of April 2‑8.

About AgChat Foundation, Inc.
A group of farmers created the AgChat Foundation after connecting through the now highly visible “#AgChat” community on Twitter, a weekly moderated chat where agriculturists discuss various issues, tell their farm stories and identify ways to connect with people outside of agriculture. The Foundation strives to educate and equip “agvocates” with the skill set needed to engage on Twitter, Facebook, blogs, YouTube, LinkedIn and other social media services, giving them the knowledge to unlock new tools to effectively tell their story. For more information, visit

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  1. If you need a presentation about video, please let me know. I’d love to be a part of this.

    Conrad Weaver
    Producer, The Wheat Harvest Movie

  2. Do I gotta be a farmer to attend? While not a farmer-farmer, I farm information for contemporary agriculture and feed it to misinformed consumers, does that count?