FOR IMMEDIATE RELEASE
Heidi H. Nelson, Harvest PR
503-880-6313 / firstname.lastname@example.org
Zweber Becomes First AgChat Foundation Executive Director
Social media enthusiast and dairy farmer will lead management and fundraising efforts for the two-year-old nonprofit
December 14, 2011 – Emily Zweber will become the AgChat Foundation’s first executive director. The nonprofit AgChat Foundation (ACF) educates and equips farmers with the skills needed to effectively tell their story on Twitter, Facebook, blogs, YouTube, LinkedIn and other social media services.
Zweber, an organic dairy farmer from Elko, Minn., known to many as @ezweber on Twitter, will focus on furthering ACF’s mission of connecting farmers to diverse audiences via social media platforms. She also will provide day-to-day management oversight and fundraising support.
“Emily uses social media every day on the family farming operation, so she’s a great choice for this position,” says Darin Grimm, ACF president. “What began as an all-volunteer outcropping of an agricultural social media movement is growing into a professionally managed organization. Having Emily on board is a real boost.”
Grimm added that ACF’s highly-successful summer thought-leadership and social media training conference is slated to provide more content than ever in its third year, and that additional training programs are planned.
Emily received her bachelor’s degree in agriculture economics and international studies from South Dakota State University and is a University of Minnesota Center for the Study of Policy and Governance Humphrey Policy Fellow. Previously, she has served as the Minnesota Agriculture in the Classroom Foundation’s executive director and the Minnesota Farm Bureau Federation’s special programs coordinator. Emily and her husband, Tim, co-own and operate Zweber Farms with Tim’s parents.
Established in 1906, the Zweber farm is a certified organic dairy. The family also runs a successful natural meat business for which Emily coordinates all social media and marketing.
About AgChat Foundation, Inc.
A group of farmers created the AgChat Foundation after connecting through the now highly visible “#AgChat” community on Twitter, a weekly moderated chat where agriculturists discuss various issues, tell their farm stories and identify ways to connect with people outside of agriculture. The Foundation strives to educate and equip “agvocates” with the skill set needed to engage on Twitter, Facebook, blogs, YouTube, LinkedIn and other social media services, giving them the knowledge to unlock new tools to effectively tell their story. For more information, visit www.agchat.org.
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