Agvocacy 2.0

Empowering agvocates through training

There are two great fears when putting on an event, especially for the first time:

  1. Will anyone show up?
  2. Will it be any good once they do?

For Agvocacy 2.0, the answer to both was a resounding, YES!

More than 50 attendees–farmers and agriculture advocates–gathered this past Monday and Tuesday to refine their social media skills with an eye on reaching the vast majority of our population with no direct contact to food production. Topics ranged from Twitter apps, to blogging tips, to Facebook strategies to message development and video production.

Social media training seminar from the AgChat Foundation

Small group breakouts were part of the mix

This ground-breaking seminar reached a broad range individuals from all walks of farm life–big and small, conventional and organic, young and old. Cattle, dairy, fruit, wheat, corn…food, fiber and fuel were all represented. Attendees shared a common goal: Reaching out beyond the farm to tell their stories and share their lives with the vast majority of America (some 98 percent) not connected to agriculture.

It is safe to say that everyone attending walked away smarter, presenters included.


  1. I had such a great time meeting everyone in person and learning so many great tips:) Great job putting it all together!

  2. I have heard great things about how the event went. Looking forward to hearing news about next year’s event.

  3. We would love to be part of one here in the Detroit area –!