Agvocacy 2.0 Seminar–putting the power of the media into the hands of farmers

Social media for farmers

Bringing social media to farmers

Social media is changing how people everywhere communicate. The AgChat Foundation has developed a conference to help farmers improve their skills with Facebook, Twittter, blogs and YouTube. If you’re already using one of these tools or have been trained in agricultural advocacy, you are invited to the first conference focused on social media use for farmers.

Agvocacy 2.0. is a two-day, information-packed event that will include large and small group learning to help establish the confidence individuals need to support agriculture “agvocate” through social media. There will be time for one-on-one chats with agriculture’s best and brightest in social media, as well as networking with other participants. Seminar content:
Twitter Community Building: Find tools, hashtags, strategy to maximize impact.

  • Facebook Profiles/Fan Pages/Groups: Maximize farmer understanding of Facebook as a tool to put a face on the plate.
  • Creating High-Impact Video: (Yes, technology allows you to do this.) Grow in-depth understanding of tools to create, upload and share videos.
  • Blog Basics and Beyond: Start your ag blog or improve it. Getting found by Google.
  • Building a Message House Diagram: Learn to logically build messages and supporting talking points.
  • Burning questions: Personalize your learning by getting the info you need.
  • Real World Show & Tell: Learn from case studies of SM used to take farm to others.
  • Bridging Basic Communications with Social Media: Grow your communications skills & understanding of consumer research.
  • Road map for your action plan to agvocate

The first class for Agvocacy 2.0 will meet August 30-31. Up to 50 people representing all walks of farming will be attending. We look forward to putting learnings from this conference to work on our website and into future Agvocacy 2.0 conferences.


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