Social media is changing everything. Are your skills all that they should be…and could be? Agvocacy 2.0 can help.

If you’re reading this, you probably already know a good deal about social media. Perhaps you’ve even seen the video below. (Some three million others have.) Unless you’re working to keep abreast of constant changes, however, your skills may not be all they could be.

Agvocacy 2.0, from the AgChat Foundation, is a seminar created specifically to help ag producers remain at the forefront of the social media communications revolution.

“Social media provides a unique opportunity for farmers to tell their stories to the world,” said Jeff Fowle, rancher and president of the not-for-profit AgChat Foundation. “At Agvocacy 2.0 we will help them with advanced training in how to use Facebook, Twitter, blogs, video, Flickr and other tools.”

We are in the process of doing our first Agvocacy 2.0 workshop in suburban Chicago. Up to 50 people representing all walks of agriculture will be accepted. This two-day event but some attendees are also seeking sponsorships from agribusiness.

For more information, you can also contact the AgChat Foundation via the links on this site.

Agvocacy 2.0 Seminar–putting the power of the media into the hands of farmers

Social media for farmers

Bringing social media to farmers

Social media is changing how people everywhere communicate. The AgChat Foundation has developed a conference to help farmers improve their skills with Facebook, Twittter, blogs and YouTube. If you’re already using one of these tools or have been trained in agricultural advocacy, you are invited to the first conference focused on social media use for farmers.

Agvocacy 2.0. is a two-day, information-packed event that will include large and small group learning to help establish the confidence individuals need to support agriculture “agvocate” through social media. There will be time for one-on-one chats with agriculture’s best and brightest in social media, as well as networking with other participants. Seminar content:
Twitter Community Building: Find tools, hashtags, strategy to maximize impact.

  • Facebook Profiles/Fan Pages/Groups: Maximize farmer understanding of Facebook as a tool to put a face on the plate.
  • Creating High-Impact Video: (Yes, technology allows you to do this.) Grow in-depth understanding of tools to create, upload and share videos.
  • Blog Basics and Beyond: Start your ag blog or improve it. Getting found by Google.
  • Building a Message House Diagram: Learn to logically build messages and supporting talking points.
  • Burning questions: Personalize your learning by getting the info you need.
  • Real World Show & Tell: Learn from case studies of SM used to take farm to others.
  • Bridging Basic Communications with Social Media: Grow your communications skills & understanding of consumer research.
  • Road map for your action plan to agvocate

The first class for Agvocacy 2.0 will meet August 30-31. Up to 50 people representing all walks of farming will be attending. We look forward to putting learnings from this conference to work on our website and into future Agvocacy 2.0 conferences.

Foundation receives needed support through ‘Seed to Succeed’ grant

Harvest PR & Marketing has just announced the recipient of its second annual “Seed to Succeed” nonprofit PR grant. This year’s recipient is the AgChat Foundation. The grant is valued at $20,000. Harvest PR’s funds will help the start-up spread its “agvocacy” message and share news of its core program areas, including social media training and technology scholarships.

AgChat receives Seed to Succeed grant“The AgChat mission really resonated with our team, as it clearly has with thousands of grassroots supporters across North America that make up the backbone of this farmer-led organization,” said Heidi Nelson, founder and principal of the boutique public relations and marketing firm. “We’re honored to lend our public relations support to the AgChat Foundation through our second-annual grant offering.”

Previously, ZimmComm also committed to assisting the foundation by committing an in-kind contribution of nearly $10,000 for advertising and promotional services.

If your company or organization can provide assistance to AgChat, please contact the foundation directly.


For the twitter conversations hosted on Tuesday nights at 8 pm Eastern, see the #AgChat & #FoodChat FAQs.

This Week’s Questions

The conversations on Twitter each week, revolve around topics and questions that come from the community. We will work with moderators to post the current convo topic and questions here on a weekly basis as possible.


Archives for #AgChat and #FoodChat discussions held prior to the launch of AgChat Foundation’s website (July 12, 2010) are housed here. From this point forward, archives will be maintained here and posted along with the other materials.

February 21th, 2012 – #FoodChat on Food and Ag, Panel with Registered Dietitians

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February 7th, 2012 – #AgChat Corn: Food or Fuel?

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January 31st, 2012 – #AgChat Ag Degrees and Jobs

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What are top 10 job titles that will be in high demand/critical for agriculture graduates in the next 5-8 years?

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Is there land grant/ag degree reverse snobbery if someone in ag not w ag degree. Viewed differently?

January 24th, 2012 – #AgChat Ag Water Issues

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In your area, how many gov/reg/licensing bodies do you have to work with with regard2 water/water issues?

January 17th, 2012 – #FoodChat Food, Diets, Health, and Resolutions

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January 10th, 2012 – #AgChat Conversation With AgChat Exec Director and Group

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January 3rd, 2012 – #AgChat on Staying Connected

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December 20th, 2011 – #FoodChat on Food and Holidays

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December 13th, 2011 – #AgChat on Day Job, Farm Job

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December 6th, 2011 – #AgChat on Youth in Agriculture

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November 22th, 2011 – #AgChat on FoodThanks

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November 15th, 2011 – #FoodChat on Thanksgiving

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November 8th, 2011 – #AgChat on Agri-tourism and Urban Ag

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November 1st, 2011 – #AgChat on Food & Ag Dialogues

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October 25th, 2011 – #AgChat on the 2012 Farm Bill

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October 18th, 2011 – #FoodChat on Food, Health, and Diet

October 11th, 2011 – #AgChat with Open Topics Conversations

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October 4th, 2011 – #AgChat on Farm Technology

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September 27th, 2011 – #AgChat on Parenting on the Farm

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September 20th, 2011 – #FoodChat on Food Concerns

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September 13th, 2011 – #AgChat Harvest 2011

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September 6th, 2011 – #AgChat Open Topics

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August 30rd, 2011 – #AgChat on Farm Disaster Preparedness

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August 23rd, 2011 – #AgChat on AgVocacy

August 16th, 2011 – #FoodChat Summer Time Grilling

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August 9th, 2011 – #AgChat Agriculture Mobile and Smartphones

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July 12th, 2011 – #AgChat Open Topics

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July 05th, 2011 – #AgChat Farm / Ranch Family Relationships

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June 28th, 2011 – #AgChat Ag Summer Time Fun

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June 21th, 2011 – #FoodChat, Nutrition and Restaurants.

June 14th, 2011 – #AgChat, Moms on Food and Agriculture.

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June 7th, 2011 – #AgChat, Ag, Farm, and Ranch Blogs

May 31th, 2011 – #AgChat, EPA over regulation impact on farming

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May 24th, 2011 – #AgChat, Open Questions about Agriculture, Farming, and Ranching

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May 17th, 2011 – #FoodChat on Malnourishment & Food Insecurity in North America

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May 10th, 2011 – #AgChat on Farm Policy And 2012 Farm Bill

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May 3rd, 2011 – #AgChat on Farm Risk Management

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April 26th, 2011 – #AgChat on New Tech Tips and Tricks

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April 19th, 2011 – #FoodChat on World Food Prices

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April 12th, 2011 – #AgChat on International Trade

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April 5th, 2011 – #AgChat on Social Media in Agriculture

March 29th, 2011 – #AgChat on Safety

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March 22th, 2011 – #AgChat on World Water Day

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March 15th, 2011 – #FoodChat on Wines

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March 8th, 2011 – #AgChat discussion on Rural Crime

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March 1st, 2011 – #AgChat discussion on Sowing Social Media Seeds

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February 22nd, 2011 – #AgChat discussion on Agricultural Education

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February 15th, 2011 – #FoodChat discussion on Dietary Guidelines for Americans

February 8th, 2011 – #Agchat discussion on Winter Farm and Ranch Work

February 1st, 2011 – #Agchat discussion on Farm Animal Welfare

January 25th, 2011 – #Agchat discussion on Agri-Marketing

January 19th, 2011 – #FoodChat discussion on Healthy Eating

January 12th, 2011 – #Agchat discussion on Farm Subsidies

January 4th, 2011 – #Agchat discussion on what 2011 looks like for Agriculture

December 21, 2010 – #Foodchat – Holidays:  food, baking, and sharing

December 14, 2010 – #AgChat Discussion on reviewing the past year and looking ahead to 2011

December 7, 2010 – #AgChat Discussion on Local, State & National Politics

November 30, 2010 — Discussion on Mentoring & Early Career Connectivity

November 23, 2010 — #AgChat Discussing #FoodThanks

November 17, 2010 — #FoodChat  Connecting Food & Farm

November 9, 2010 — Regional and National Ag Policy Discussion

November 2, 2010 — Regional and National Ag Policy Discussion

October 26, 2010 — World Go Vegan Week

October 19, 2010 — #FoodChat Open Mic Night

October 12, 2010 – Food Insecurity and Hunger

October 5, 2010 – Ag Working Together

September 28, 2010 — Agri-Tourism

September 21- #Foodchat – Food and Nutrition Blogging

September 14- Safety on the Farm & During Harvest

September 07- Translating Science Behind Food and Ag to Non-Farmers

August 31 – Social Media Tips & Tricks

August 26 – Regional Food Production

August 17, 2010 — Food Labels

The following questions were posed during the August 17, 2010 #Foodchat discussing What’s Right With Food Labels

August 10, 2010 — Family – Farm Relations

#AgChat on August 10, 2010 discussed topics around family – farm relations, Jolene Brown was a special guest for the session.

August 3, 2010 — National Farmers Market Week

The following questions were posed during the August 3, 2010 #AgChat discussing National Farmers Market week, CSAs, etc.

July 27, 2010 — Organizations Driving Our Industry

The questions below were discussed in the July 27 #AgChat discussion on Twitter. The link provides you access to the many replies and perspectives offered.

July 20, 2010 — Food & Health #Food Chat

July 13, 2010 — Practical Sustainability #AgChat

Strategic Agvocacy

Empower Agriculture’s Voice

Strategic Agvocacy Coordination has allowed farmers and others in agriculture to amplify agriculture’s voice through coordinated efforts. AgChat Foundation will provide guidance, insight and support for campaigns benefitting American Agriculture. Some of the farm agvocacy campaigns that have already proven successful are #thankafarmer & #moo. These campaigns have demonstrated the value of connecting directly with the non-farm public.

Ohio grain farmer & AgChat Foundation Vice President Mike Haley explains why this is one of the primary pillars of the organization in this video.

[Read more…]